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The brand’s five superfood-packed powders for metabolism and bloat relief, among others, will be available starting Jan. 7.
January 6, 2025
By: Lianna Albrizio
Fitness entrepreneur, author and TV personality Amanda Kloots has launched a supplement line with incubator The Center.
The lineup, called “Proper,” which will be available beginning Jan. 7, includes five superfood-packed powders: Daily Boost; Digestion + Bloat Relief; Immune Support; Metabolism + Energy Boost, and Calming Aid – all retailing for $28 each for a 30-day supply. The launch will also include a water bottle, $14, and electric mixer, $13.
Industry sources reportedly estimated the brand will reach between $15 million and $18 million in retail sales in its first year on the market.
The brand is launching direct-to-consumer with sights set on brick-and-mortar in the near future, with two additional powders slated for release this year, per reports.
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